Privacy Policy


Welcome to our Privacy Policy and Terms and Condition page!

Our business details:

32A Nevanthon Road

LE3 6DR Leicester


When you use our store services, you trust us with your information. This Privacy Policy is meant to help you understand what data we collect, why we collect it, and what we do with it. When you share information with us, we can make our services even better for you. For instance, we can show you more relevant search results and ads, help you connect with people or to make sharing with others quicker and easier. As you use our services, we want you to be clear how we’re using information and the ways in which you can protect your privacy. This is important; we hope you will take time to read it carefully. Remember, you can find controls to manage your information and protect your privacy and security. We’ve tried to keep it as simple as possible.

Right to access, correct and delete data and to object to data processing

Our customers have the right to access, correct and delete personal data relating to them, and to object to the processing of such data, by addressing a written request, at any time. The Company makes every effort to put in place suitable precautions to safeguard the security and privacy of personal data, and to prevent it from being altered, corrupted, destroyed or accessed by unauthorized third parties. However, the Company does not control each and every risk related to the use of the Internet, and therefore warns the Site users of the potential risks involved in the functioning and use of the Internet. The Site may include links to other web sites or other internet sources. As the Company cannot control these web sites and external sources, the Company cannot be held responsible for the provision or display of these web sites and external sources, and may not be held liable for the content, advertising, products, services or any other material available on or from these web sites or external sources.

Management of personal data

You can view or edit your personal data online for many of our services. You can also make choices about our collection and use of your data. How you can access or control your personal data will depend on which services you use. You can choose whether you wish to receive promotional communications from our store by email, SMS, physical mail, and telephone. If you receive promotional email or SMS messages from us and would like to opt out, you can do so by following the directions in that message. You can also make choices about the receipt of promotional email, telephone calls, and postal mail by visiting and signing into Company Promotional Communications Manager, which allows you to update contact information, manage contact preferences, opt out of email subscriptions, and choose whether to share your contact information with our partners. These choices do not apply to mandatory service communications that are part of certain store services.

Information We Collect

Our store collects data to operate effectively and provide you the best experiences with our services. You provide some of this data directly, such as when you create a personal account. We get some of it by recording how you interact with our services by, for example, using technologies like cookies, and receiving error reports or usage data from software running on your device. We also obtain data from third parties (including other companies). For example, we supplement the data we collect by purchasing demographic data from other companies. We also use services from other companies to help us determine a location based on your IP address in order to customize certain services to your location. The data we collect depends on the services and features you use.

How We Use Your Information

Our store uses the data we collect for three basic purposes: to operate our business and provide (including improving and personalizing) the services we offer, to send communications, including promotional communications, and to display advertising. In carrying out these purposes, we combine data we collect through the various store services you use to give you a more seamless, consistent and personalized experience. However, to enhance privacy, we have built in technological and procedural safeguards designed to prevent certain data combinations. For example, we store data we collect from you when you are unauthenticated (not signed in) separately from any account information that directly identifies you, such as your name, email address or phone number.

Sharing Your Information

We share your personal data with your consent or as necessary to complete any transaction or provide any service you have requested or authorized. For example, we share your content with third parties when you tell us to do so. When you provide payment data to make a purchase, we will share payment data with banks and other entities that process payment transactions or provide other financial services, and for fraud prevention and credit risk reduction. In addition, we share personal data among our controlled affiliates and subsidiaries. We also share personal data with vendors or agents working on our behalf for the purposes described in this statement. For example, companies we've hired to provide customer service support or assist in protecting and securing our systems and services may need access to personal data in order to provide those functions. In such cases, these companies must abide by our data privacy and security requirements and are not allowed to use personal data they receive from us for any other purpose. We may also disclose personal data as part of a corporate transaction such as a merger or sale of assets.


1. The consumer is entitled to a full refund within a 14 day period of the date their order is Delivered.

2. Any items returned must be received unworn and in the same condition in which they were sold with their tags still in-situ. Any items worn or in any other condition than that they were sold in will not be refunded (unless arranged otherwise).

3. If the items are faulty when the consumer receives them, the consumer must notify via the 'contact us' section of the website and upon receipt of faulty goods will accept returns of the item. You, as the consumer, are responsible for checking the item upon receipt of it to ensure it is in satisfactory condition upon arrival to the consumer with no faults. We accept no responsibility for any damage through wear and tear of an item although will refund fully if noted , we will refund only at the standard delivery rate if the item is deemed faulty by not next day costs. We are not held responsible for any postal costs incurred from the returning of any items that are not deemed faulty by Forever Baby. It is your responsibility to read the item details. Sometimes lighting and detail can be missed and may vary (especially colors) in the item photographs and please allow for this.

4. If an item has been worn and any faults are noteable after wearing it, It is at discretion to refund for worn items and the consumer is responsible for the returns of any worn items, costs of this postal type will not be refunded by

5. It is recommended that recorded delivery be used as proof of postage is not proof of receipt. Any returns lost in the mail service are not the responsibility or liability of

6. Return address :A return address label will be sent with all order incase of returns, returned orders must have the order number enclosed which will be in the confirmation email .please email us at or contact us through the website if further details required. confirmation emails will be sent at the time of order being placed and a dispatch email will be sent at time of shipping. 

7. We reserve the right to cancel any part of an order and refund all orders at our discretion.

8. Alternatives will not be sent in the event of an item becoming out of stock

 9. Sale items are fully refundable if faulty. Sale items are returnable within 7 cooling off days (working days) from the date of receipt. 

10. Sale items will not be exchanged for alternate items. All full price exchange items will be re shipped free of charge but we do not accept responsibility for the returns postage on any exchange items unless due to fault.

11. Outfits and all items that contain brooches, pin bows , pin roses and badges are attached to the outfit at the consumers own risk. In young children in particular we advise you remove these attachments or supervise at all times. Alternatively we advise you use a permanent fixation method on the bows and remove the pins. We accept no liability for any injury or damage to the items and to the individuals if these accessories are ustilised and fastened to the outfits using the brooch pins. It is the consumers responsibility to check that they are satisfied with any brooch/bow pins when receiving the items from

12. Please complete the returns form to arrange returns and answer any queries. We are not a social media selling page. We use social media for advertising only and do not sell directly though social media sites. Messages sent through social media sites are often not noted. We do not man our social media pages 24 hrs a day. You can also contact us through the 'contact us' section at this website.

13. It is the consumers responsibility to familiarise yourself with the terms and conditions and are bound to them by making a purchase through the website. 

14. Refunds will be issued within 7 days of receipt of the returned items and via the initial methods used.

15. Any outfits with accessories ie necklaces are used at the consumers own risk. We do not recommend the use of necklaces on small babies or children as if broken can be a choking hazard. By utilising any necklaces you the consumer do so at your own risk and we do not take any responsibility for any incidents occured when used against this warning.